The average fantasy player has these characteristics:
- Spend about 3 to 4 hours online per week
- Has played for 10 years
- Average of 6 leagues from various sports per year
- Spends an average of $467.60 per year playing fantasy sports
- Educated, professionals living in suburban USA
- Majority (55%) started playing offline
- 90% Male
- 68% Married
- Average Age: 37
- 86% Own Their Home
- 71% Have a Bachelor's Degree or Higher
- 92% Attended Some College
- 59% make $50,000 or more annually
- $94K Average Household Income
- 55% of fantasy sport players report watching more sports on TV since they started playing fantasy sports
- Fantasy sports players say that playing makes watching professional sports more fun
- Fantasy sports players buy tickets and spend money at stadiums at a much higher rate than general fantasy sports fans:
From USA Today:
"The billion-dollar business of fantasy football got another new player Wednesday: Las Vegas oddsmakers... Jeff Thomas, former president of the fantasy sports trade association and founder of SportsBuff.com, said Station's new line is simply another form of gambling... 'I think a lot of businesses are sort of stretching the definition of fantasy lately, trying to capitalize on what's popular,' he said. 'If I'm a smart businessman, whether I own a casino or want to promote my brand, I'd be looking at fantasy sports.'"
88% of players say that they use the internet to play fantasy sports and plan to continue playing for the foreseeable future.
2008 Ipsos Fantasy Sports Research U.S. | ||
| Fantasy Football | 75% | 20,325,000 |
| Fantasy Baseball | 40% | 10,840,000 |
| Fantasy Racing | 31% | 8,401,000 |
| Fantasy Basketball | 22% | 5,962,000 |
| Fantasy Hockey | 14% | 3,794,000 |
| Fantasy Golf | 13% | 5,523,000 |
| Fantasy College Football | 12% | 3,252,000 |
Total U.S. Market Size: 27,100,000 | ||
Fantasy Basketball ranked 4th? Boo
ReplyDeleteeven after racing? Wth is fantasy racing?
662hits in a week? woohoo... we are rich
ReplyDelete